Austin small business owner face a variety of struggles every day just to stay in business. Without the deep resources large corporations have, small businesses find themselves working hard to generate revenue and make a profit. In order to be able to address the struggles of small business owners, you must first understand and identify these daily business issues.
- Time Management
- Marketing Costs
- Access to New Technology
Austin business owners perform can stay pretty busy with day to day resposibilites. Entrepreneurs often find it difficult to balance a schedule that includes sales and marketing activities, accounts payable, accounts receivable and business development. If a small business owner is unable to hire help in these areas, it can be difficult to give every aspect of the business the attention it requires.
Marketing and advertising are an important way for any business to reach new clients, but with a limited marketing budget it can be a struggle for Austin business owners to generate revenue quickly. Advertising can be expensive; and even with the many forms of free online marketing (social networking websites, blogs, company websites), most services like Facebook and Twitter are moving more towards ad based promotion at a cost.
These day technology is the backbone of most offices Austin. Keeping up with computer maintenance and introducing new technology can be expensive to implement. A small business may not have the financial or technological resources to take advantage of new technology that a larger company may have, and this puts the small business at a distinct disadvantage in the marketplace. Choosing a dedicated IT provider or outsourcing to a Managed IT Services firm can give a business the support it needs without draining the operating account.
Some Solutions to Consider
1. Managed IT Services – Keep your computers at the office running efficiently at a low fixed monthly cost. Save time and money, leading to a healthier platform for time management.
2. Monthly SEO Services – Consider organic search engine optimzation to keep marketing costs down, but still increase Google page rankings. Boost your web presence at an affordable rate.